You ain't trying Bill, and it ain't theory.
The head is the distance to the highest part of the system, in this case the pipe from the cylinder is higher than the outlet, so by lowering the pipe you increase the head.
Head is not the higher the better, although it works out that way most of the time, but the greater the distance betwen the storage tank and the highest part, not necessarily the outlet.
Read this and see if it's any clearer, they are talking of fill head, which is slightly more than static head by the distance to the outlet.
Also notice the negative head, then under stand how the head increases as you lower the outlet.
http://www.stuart-turner.co.uk/media/5273-Installation-Monsoon-Universal-U1.5-2....In the next pdf look at fig5 and you should be getting warm
http://www.stuart-turner.co.uk/media/5199-Installation-Monsoon-Standard-1.5-2.0-...