I put a loft aerial in my selfbuild. The roof insulation between the rafters is two layers of celotex so four layers of foil in all. With the insulation in place the signal levels were exceptionally poor as I expected (my background is in electronics). Some multiplexes were totally missing.
Before climbing on the roof to fix it to the chimney I removed just the one rafter bay of insulation in line with the aerial as an experiment. I was surprised to find I got a usable signal. Not full strength, but usable. This is pure luck though. You might cut a hole in the insulation and find you still don't get a signal.
If you are reasonably close to a main transmitter almost any "digital" aerial might work after a fashion but it may not be the best aerial to use. Aerials sold as "Digital" aerials are generally wide band aerials but not everyone needs a wide band aerial. Narrow band or "Grouped" aerials can sometimes work better because they have more gain. It depends where they are and what transmitters they can see. They might have to use a wideband to get both digital and analogue.
Perhaps bash the postcode into here..
Digital
http://www.wolfbane.com/cgi-bin/tvd.exe?Analogue
http://www.wolfbane.com/cgi-bin/tva.exe?If in doubt tell us their postcode and we can give some idea how difficult reception will be in that area.